Sep 23, 2019
Kurt and Rod talk about areas where USA Archery is observing immense growth in competitive archery. Rod also shares perspectives on getting new participants involved in archery and how the industry can have a huge impact while also reaping the benefits of more archers.
Aug 26, 2019
The Amazon platform is a difference maker for many businesses in the archery industry. Jonathan discusses the inner workings of Amazon and how having more control on this platform can allow a brand to gain customers, be more profitable, and better serve their brick & mortar partners.
Jul 11, 2019
ATA senior director of marketing & communications, Allison Jasper, talks about the ATA consumer marketing campaign - how it came about, advertising channels, and the expected outcomes. Allison explains how this campaign will be a great asset in driving new customers to ATA members to get their first taste...
May 29, 2019
In this episode, we talk with David Wilkins, owner of Wyvern Creations. David speaks about the role of crossbows in the archery industry, and how he has been successfully running a business that focusing almost solely on the crossbow category.
Apr 30, 2019
Allie and Nick of the Outdoors Allie social media channels sat down with us at the 2019 ATA Show in Louisville, KY to talk about how they got started in bowhunting and how they are helping get new people into the sport. Allie shares her journey from an observer to a bowhunting with a crossbow and later a compound bow.