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Thanks for checking out the Archery Trade Association's new podcast! We would love to hear your thoughts and ideas. Please leave a comment or visit us on our website to learn more about the ATA.

Apr 1, 2021

Growing archery participation has consistently ranked at the top of the list when ATA members are asked what is going to have the biggest impact on their business going forward. One of the most effective ways to grow participation is recruiting and retaining new archers, but to truly expand the reach of the industry we...


Mar 3, 2021

The NASP program has served as an introduction to archery for students throughout the country, but like most organizations has had to adapt its offerings to adhere to COVID-19 guidelines. In this episode, Kurt talks with Stephanie Rustad (NASP) and Lisa Frye (KY Fish & Wildlife) about where the NASP program started,...


Jan 6, 2021

This podcast is a preview of the content available in the Archery Industry Masterclass. Presenter, Hank Yacek, gives insights on training your staff on the products carried in your store. In the age of the internet, it's not about memorizing facts and figures, but more about helping your customer find the right product...


Nov 4, 2020

This episode is a preview of a virtual Coffee Talk to be held as part of ATA 2021 Online. Kurt and Troy Fowler talk about building heavier arrows with high forward of center to improve bow hunting success and how this type of product offering can give retailers one more way to better serve all types of customers.


Sep 2, 2020

Getting the most out of your employees means building a culture within your business that makes them feel valued while also encouraging collaboration and taking chances. It won't happen overnight, and it definitely won't happen by itself. In this episode, Rick Kinsey (Owner, Kinsey's Inc.) discusses his strategy for...