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Thanks for checking out the Archery Trade Association's new podcast! We would love to hear your thoughts and ideas. Please leave a comment or visit us on our website to learn more about the ATA.

Feb 2, 2022

In this episode, we chat with ATA's new president & CEO, Jeff Poole. Jeff shares some of his past experiences, what drew him to the archery industry, and what he sees as opportunities for the future of the ATA and its members.


Nov 3, 2021

Guy Krueger of USA Archery shares insights on how the last year has affected the landscape of coaching archery and how coaching can be a huge benefit to your business. This episode is a preview of more content to come in our 2022 Archery Industry Masterclass. Visit archerytrade.org to sign up for in-person or...


Oct 1, 2021

Mike Jasper is a current college football coach and former player in the National Football League. In this episode, he shares how being a black man living in the south has made his journey into bowhunting different than most...and how you might be able to learn from his experiences to improve your relationships with...


Aug 4, 2021

Kurt speaks with fellow ATA staffer, Samantha Seaton, to discuss an upcoming segment of the Beyond the Bow podcast - The Draw. These special episodes, hosted by Seaton, will turn the focus to the customer. Archers and bowhunters are what make this industry, and each of them has a different story of what they shoot, how...


Jul 7, 2021

Korbin's Archery (Seminole, TX) has established itself as a successful archery pro shop. In this episode, hear from owner Korbin Williams as he shares some advice on what has brought about this success. Korbin also shares a crucial mistake that caused a major disruption for his business in hopes that fellow...