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Thanks for checking out the Archery Trade Association's new podcast! We would love to hear your thoughts and ideas. Please leave a comment or visit us on our website to learn more about the ATA.

Dec 18, 2018

Selling products is how most archery retailers generate the majority of their revenue, but the marketplace is getting more challenging every day. Wayne Piersol, owner of Archery Only in Newark, CA, shares how he is growing other aspects of his business to make up for flat sales and slimming margins. He discusses...


Nov 22, 2018

There are a bunch of initiatives out there to get new people involved in our sport...but they're not all successful. In this episode, we'll talk about how hunting for meat has been an effective method of creating new hunters and bowhunters.

Charles Evans (Georgia Wildlife Foundation), Hank Forester (Quality Deer...


Oct 25, 2018

Kurt talks with Archery Headquarters owner, Randy Phillips, about how he has improved bow sales in his Chandler, AZ store through some creative inventory management strategies. We focus on the fall months when new compound bows start hitting the market. Randy's methods may not work in every situation, but take a...


Oct 10, 2018

Chief of Sport Performance, Mary Emmons, discusses her introduction into the world of archery and how USA Archery has expanded its efforts to bring more people into the sport. Mary gives some great insights into the growth in the organization and how everyone in the industry can benefit from the work of USA Archery and...


Sep 1, 2018

Mark shares his personal journey into the archery industry and what has made Jay's Sporting Goods a successful independent retailer. We'll also discuss what's happening with the ATA and how retailers can make the most of their membership.